Founded in 2020, Kayfi is a modern and transformative, modest fashion brand aimed at women who emphasize a unique and bold aesthetic, while grounded on culture. Delivering a new concept in modest fashion, Kayfi collections offer a fine balance of fun, grace, and individuality, and are inspired by tradition and exude contemporary styles. With freedom of expression at its core, Kayfi is the only Middle Eastern brand that offers distinctive modest fashionwear for discerning progressive women in the region, who value exclusivity and quality.

Kayfi provides an online retail experience in the Middle East with exclusive fabrics, design, and style, enabling women to let their personalities shine. The brand offers a wide spectrum of high-quality products including abayas, kaftans, dresses, tops, jumpsuits, trousers & skirts, designed by an innovative, creative in-house team who are dedicated to helping women reclaim fashion and make it their own. Just how they like it.